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Online Degree Programs

Bachelor of Science in Marketing Online

Complete Coursework: Completion time varies  |  Credit Hours: 120  |  Courses: 40  |  Tuition: $284 per credit hour*

LSUS is consistently ranked in the top tier of Louisiana universities by the independent Gourman Report.


Whether you're already in the field or looking for a new opportunity to use your quantitative and creative skills, the LSUS online BS in Marketing prepares you to advance in the world of marketing. Our professors utilize the latest technologies to deliver innovative instruction in the most up-to-date topics.

Part of our AACSB-accredited business school, this bachelor's degree program prepares you with the most in-demand skills in marketing. In addition to learning the quantitative ins and outs of the business world like finance, economics, business law, you will also learn the principles of marketing - personal selling, advertising, sales promotions, sponsorship marketing, point-of-sale communications, and brand-related publicity. You will also learn about retail management, including store layout, merchandising, pricing, personnel management and store operations.

This program will help prepare you for a variety of careers, including product and brand management, marketing research, sales, retail management, business analytics, and more. We also offer the BS in Marketing with a concentration in International Business which helps students to apply marketing knowledge in a global environment.

You CAN achieve your goals at LSUS Online!

Our online programs are convenient and accelerated so you can complete your bachelor's degree faster. If you've already completed some college, we offer generous transfer credit acceptance so you can start where you left off. For students just beginning college, the knowledgeable professors at LSUS Online can help guide you along the way. With affordable tuition, multiple start dates per year and LSUS's excellent career services, you will quickly be on your way to advancing your career!

AACSB

Louisiana State University Shreveport School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB International Accreditation represents the highest standard of achievement for business schools worldwide.

Online Course List

For your BS in Marketing online degree, you will complete 42 credit hours of core coursework, 21 credit hours in your area of concentration and 57 additional general education and elective credit hours.**


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Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

An introductory course intended to familiarize the student with principles and methods of accounting primarily concerned with financial data gathering and presentation in the form of general-purpose external financial statements.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: ACCT-205. An introductory course intended to familiarize the student with principles and methods of accounting primarily concerned with data gathering and presentation for purposes of internal management evaluation and decision making.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Structure and function of the legal institutions in society and their relationship to business institutions including the following areas: Consumer protection, anti-trust, corporation reporting and securities, environment, employment and ethics.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MATH121. An introductory study of the nature of macroeconomics, with emphasis on national income determination and the monetary system.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MATH121. An introductory study of the nature of microeconomics, with emphasis on consumption, production, and resource allocation from a private and social point of view.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: ECON201, ECON202, MATH260, and ACCT205 or equivalent. An introduction to the theory and practice of making investment and financing decisions in a firm. Topics include risk/return relationships, time value 229 of money, security valuation, capital budgeting, capital structure, dividend policy, firm performance analysis, and global financial markets.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

A hands-on introduction to business-related application software, including word processing, spreadsheet, presentation, database management.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MATH260. Advanced topics in statistics including analysis of variance, hypothesis testing, multiple regression, multinomial experiments and analysis of contingency tables and non-parametric statistics. Course will include use of statistical data analysis software and group projects.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: ISDS150. A course to give the student an understanding of information systems (IS) by analyzing (1) the field of IS as it relates to business end-users, and (2) fundamental concepts used in the study of IS.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: ISDS265. A study of the application of managerial procedures to the production process. Special emphasis is given to facilities, personnel, and control of production. Includes application of the quantitative techniques of management science.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: ENGL-115. Theory and practice of effective business communications. Strategies for the application of written and oral communication skills. Standard practices and useful procedures to handle business documents, including memos, letters, and proposals. Conceptual and functional perspectives of interpersonal relationships in business settings. Simulation of self-managed teams to elicit critical interpersonal skills. Emphasis on listening, critical thinking, nonverbal communication, small-group communication, and conflict resolution.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: Junior standing. Study of basic managerial functions in organizations such as planning, organizing, leading, and controlling, including individual and group behavior, motivation, leadership, strategy, group dynamics, as well as ethics and the global economy.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: ACCT206, FIN301, ISDS265, MADM301, and MKT301. Course must be taken in the last semester. A grade of C or better is required in this course to graduate. Special problems involved in the formulation of consistent business policies and maintenance of an efficient organization. Actual cases used as a basis for discussions and preparation of reports which call for executive decision making.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: Junior standing. A conceptual overview of the exchange activities and processes involved in providing goods and services for the creation of stakeholder value. Emphasis is given to the efficient and effective use of controllable marketing variables and their interdependence with internal/external factors. The role of marketing in the firm and society is examined along with the current domestic and international market environments.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. The nature, scope, and contributions of personal selling, advertising, sales promotions, sponsorship marketing, viral marketing, point-of-sale communications, and brand-related publicity in the IMC strategy. Emphasizes principles and concepts that relate to the integration and organization of the IMC effort.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301 or consent of the department. An introduction to the three major marketing environments: domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. An intensive analysis of the marketing process with an emphasis on decision-making. Analytical tools and concepts are applied to determine areas such as level, mix, and strategic use of marketing efforts. Specific tasks such as market segmentation, product and pricing policies, channel management, promotional design, and consumer behavior are investigated and integrated in the development of a firm's total marketing program.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: MATH260 and MKT301. Corequisite: ISDS265. An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision making.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: Junior standing, MKT301, and consent of the department. Selected topics will vary from term to term.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is given to the contingency theory of management.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

This course emphasizes creative small business advertising concepts and hands-on, or tactical, advertising knowledge and experience via desktop publishing. Topics explored include: ad planning, copy platforms, layout, design, and copywriting in the context of yellow page advertising, newspaper advertising, outdoor advertising, direct mail, radio advertising and TV advertising. InDesign software is taught in the course.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301 or consent of the department. An introduction to the three major marketing environments: domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. An intensive analysis of the marketing process with an emphasis on decision-making. Analytical tools and concepts are applied to determine areas such as level, mix, and strategic use of marketing efforts. Specific tasks such as market segmentation, product and pricing policies, channel management, promotional design, and consumer behavior are investigated and integrated in the development of a firm's total marketing program.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisites: MATH260 and MKT301. Corequisite: ISDS265. An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision making.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Analysis of the theory and processes of negotiations as practiced in a variety of business settings, including mineral rights negotiations.

Duration: 7 weeks   |   Credit Hours: 3   |   Course Cost: $851.51

Prerequisite: MKT301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is given to the contingency theory of management.

In addition to your program's outlined courses, you will be required to satisfy the following course requirements:

Other business electives: 9 credit hours required**

General Ed: 36 credit hours required**

Approved Electives: 12 credit hours required**

*Includes tuition and fees based on Fall 2017 pricing and subject to change without notice. Undergraduate students will also be required to pay an online flat fee of $50 per term.

**Based on 120 credit hours needed for graduation and will vary based on number of transfer credits accepted.

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