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Bachelor of Science in Marketing Online

Whether you're already in the field or looking for a new opportunity to use your quantitative and creative skills, the online B.S. in Marketing prepares you to advance in the world of marketing.

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Program Overview

Part of our AACSB-accredited business school, this bachelor's degree program arms you with the most in-demand marketing skills. In addition to learning the quantitative ins and outs of the business world—e.g., finance, economics, business law—you will also learn the principles of marketing (personal selling, advertising, sales promotions, sponsorship marketing, point-of-sale communications, and brand-related publicity). You will also learn about retail management, including store layout, merchandising, pricing, personnel management, and store operations.

Total Program Tuition icon $284* Per Credit Hour
Program Duration icon Varies Program Duration
Credit Hours icon 120 Credit Hours
Total Program Tuition icon $284.* Total Program Tuition
Program Duration icon Varies Program Duration
Credit Hours icon 120 Credit Hours

This program will help prepare you for a variety of careers, including product and brand management, marketing research, sales, retail management, business analytics, and more. We also offer the B.S. in Marketing with a Concentration in International Business, which helps students apply marketing knowledge in a global environment.

AACSB Accredited

The School of Business at Louisiana State University Shreveport is accredited by The Association to Advance Collegiate Schools of Business (AACSB International). Less than 5 percent of all business schools worldwide meet AACSB International's demanding standards.

You CAN achieve your goals at LSUS online!

Our online programs are convenient and accelerated, so you can complete your bachelor's degree faster. If you've already completed some college, we offer generous transfer credit acceptance so you can start where you left off. For students just beginning college, knowledgeable LSUS professors can help guide you along the way. With affordable pay-as-you-go tuition, multiple start dates per year, and an excellent Career Services office, you will quickly be on your way to advancing your career!

Have questions or need more information about our online programs?

Our professors are approachable, providing online students with the same individualized learning our on-campus students enjoy.

Tuition

The B.S. in Marketing online program offers the same affordable, pay-by-the-course tuition to all U.S. residents.

Tuition Per Credit Hour
$284* Tuition Per Credit Hour

Show full tuition breakdown +

Per Credit Hour Per 3 Credit-Hour Course Total Tuition
U.S. Resident Tuition Required Fees Total U.S. Resident Tuition Required Fees Total Total
$235.67 $48.18 $283.85 $706.99 $144.54 $851.53 $34,062**
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"We feel that online education is an important way that people will engage with education in the future, and we're happy to be at the forefront of that."

-Sanjay Mennon, Dean of Graduate Studies

Calendar

Our B.S. in Marketing online program is designed to be flexible and convenient, featuring accelerated course work and multiple start dates per year.

Next Start & Application Due Dates:

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Start Date App Deadline Doc Deadline Registration Begins Early Registration & Final Tuition Deadline
5/13/2019 4/22/2019 4/29/2019 4/8/2019 5/8/2019
7/8/2019 6/17/2019 6/24/2019 4/8/2019 7/3/2019
9/2/2019 8/12/2019 8/19/2019 4/8/2019 8/28/2019
10/28/2019 10/7/2019 10/14/2019 4/8/2019 10/23/2019

Note: All payments must be made no later than 11:30 p.m. CST. Payment for classes added after the Final Tuition Deadline will need to be made prior to 11:30 p.m. the next day. Students who register and/or pay after the Final Tuition Deadline may be subject to a $50 late fee.

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Ready to take the next step toward earning your degree online?

Admissions

The admission process is the first step toward earning your degree and achieving your personal goals. We’ve streamlined the process to help you get started quickly and easily. LSUS offers multiple options to qualify for admission to undergraduate programs. Please find the option below that matches your admission type.

Transfer Students With 18+ Hours College-Level Course Work +

Students who would like to transfer to LSU Shreveport and have earned at least 18 hours of college-level course work must meet the following admission requirements:

  • Be eligible to return to the institution from which he or she is transferring
  • Have earned at least a 2.0 GPA on all college-level course work attempted
  • Have completed a college-level English and a college-level mathematics course with at least a "C" grade
  • Applicants are required to submit all transcripts to the LSUS Admissions Committee, who will review and determine the total number of transferable credits. Some credits may not be transferable and are at the discretion of the Admissions Committee. Applicants deemed to have fewer than 18 transferable credits after review will be required to meet the Admissions Requirements for Transfer Students with Fewer Than 18 Hours College-Level Coursework OR the requirements for First-Time Freshmen if none of the previous credits are deemed transferable.

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Transfer Students With Fewer Than 18 Hours College-Level Course Work +

Students who have earned less than 18 college-level academic hours must meet the following admission requirements:

  • Be eligible to return to the institution from which he or she is transferring
  • Have earned at least a 2.0 GPA on all college-level course work attempted
  • Meet admission standards for first-time freshman, as outlined below

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In-State First-Time Freshman: Age 24 and Younger +

All in-state first-time freshman students age 24 and younger must meet the following requirements:

  • Have completed or be on track to complete the Board of Regents High School Core curriculum
  • Have a cumulative high school GPA of at least 2.0 (on 4.0 scale)
  • Meet both of the following ACT/SAT subscore requirements:
    • ACT English subscore greater than or equal to an 18 (SAT Critical Reading 450)
    • ACT Math subscore greater than or equal to a 19 (SAT Math 460)
    • If one above mentioned ACT/SAT subscore is met, and the other subscore is within two points of the needed subscore (example: The ACT Math score is 19, and the English score is 16), and all other requirements are met, the student could be admissible to LSUS
  • Meet one of the following requirements:
    • Cumulative CORE curriculum GPA of at least 2.0 (on 4.0 scale)
    • An ACT composite score of at least 20 or an SAT combined Critical Reading and Math score of 940

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Out-of-State or Homeschooled First-Time Freshman: Age 24 and Younger +

All out-of-state or homeschooled first-time freshman students must meet one of the following requirement options:

  • Option 1: Meet the in-state student requirements listed above for appropriate entry term
  • Option 2:
    • Have at least 17 of the 19 units of the Louisiana Board of Regents High School Core Curriculum
    • Have a minimum cumulative and core GPA of 2.0 (on 4.0 scale)
    • Have an ACT composite score of at least 20 or an SAT combined Critical Reading and Math score of 940, with ACT subscores
  • Option 3:
    • Have an ACT composite score of at least 23 or an SAT combined Critical Reading and Math score of 1050 AND
    • Have ATC subscores of at least 18 in English and 19 in Math (or SAT equivalents)
  • If one above mentioned ACT/SAT subscore is met, and the other subscore is within two points of the needed subscore (example: The ACT Math score is 19, and the English score is 16), and all other requirements are met, the student could be admissible to LSUS

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First-Time Freshman: Age 25 and Older +

A first-time freshman who is 25 years of age or older is not required to meet the Board of Regents' minimum admission criteria for first-time freshmen.

However, he or she must meet the standardized test score requirements listed in the above sections regarding traditional first-time freshmen. This is determined by ACT, SAT, COMPASS, or placement tests.

Students must have high school transcripts or proof of high school graduation sent to the Admissions Office.

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Official transcripts, official test scores, and other materials that come from third-party sources should be mailed to:

LSUS
Admissions and Records Office
One University Place
Shreveport, LA 71115

Transcripts may also be submitted via secure means—e.g., eSCRIP-SAFE—to admissions@lsus.edu.

quotation marks
"The jobs and workplace of tomorrow are going to be so dramatically different. One of the advantages here at LSUS is that we have woven, through the fabric of our university, the idea of entrepreneurship and entrepreneurial thinking, the ability to pivot and adapt, and the ability to quickly recognize and evaluate opportunities."

Michael Meeks, Associate Professor

Courses

For your B.S. in Marketing online degree, you will complete 42 credit hours of core course work, 21 credit hours of either International Business Concentration courses or Marketing Concentration courses, and 57 additional general education and elective credit hours.†

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Students must take the following 42 credit hours of core course work.

ACCT 205: Introductory Financial Accounting

Duration: 7 weeks   |   Credit Hours: 3

An introductory course intended to familiarize the student with principles and methods of accounting primarily concerned with financial data gathering and presentation in the form of general-purpose external financial statements.

ACCT 206: Introductory Managerial Accounting

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: ACCT-205. An introductory course intended to familiarize the student with principles and methods of accounting primarily concerned with data gathering and presentation for purposes of internal management evaluation and decision making.

BLAW 280: Legal Environment of Business

Duration: 7 weeks   |   Credit Hours: 3

Structure and function of the legal institutions in society and their relationship to business institutions including the following areas: Consumer protection, anti-trust, corporation reporting and securities, environment, employment and ethics.

ECON 201: Principles of Macroeconomics

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MATH121. An introductory study of the nature of macroeconomics, with emphasis on national income determination and the monetary system.

ECON 202: Principles of Microeconomics

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MATH121. An introductory study of the nature of microeconomics, with emphasis on consumption, production, and resource allocation from a private and social point of view.

FIN 301: Managerial Finance

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: ECON201, ECON202, MATH260, and ACCT205 or equivalent. An introduction to the theory and practice of making investment and financing decisions in a firm. Topics include risk/return relationships, time value 229 of money, security valuation, capital budgeting, capital structure, dividend policy, firm performance analysis, and global financial markets.

ISDS 150: Business Computer Applications

Duration: 7 weeks   |   Credit Hours: 3

A hands-on introduction to business-related application software, including word processing, spreadsheet, presentation, database management.

ISDS 265: Business Statistics

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MATH260. Advanced topics in statistics including analysis of variance, hypothesis testing, multiple regression, multinomial experiments and analysis of contingency tables and non-parametric statistics. Course will include use of statistical data analysis software and group projects.

ISDS 350: Information Systems

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: ISDS150. A course to give the student an understanding of information systems (IS) by analyzing (1) the field of IS as it relates to business end-users, and (2) fundamental concepts used in the study of IS.

ISDS 383: Decision Sciences and Operations Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: ISDS265. A study of the application of managerial procedures to the production process. Special emphasis is given to facilities, personnel, and control of production. Includes application of the quantitative techniques of management science.

MADM 210: Business Communication

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: ENGL-115. Theory and practice of effective business communications. Strategies for the application of written and oral communication skills. Standard practices and useful procedures to handle business documents, including memos, letters, and proposals. Conceptual and functional perspectives of interpersonal relationships in business settings. Simulation of self-managed teams to elicit critical interpersonal skills. Emphasis on listening, critical thinking, nonverbal communication, small-group communication, and conflict resolution.

MADM 301: Principles of Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: Junior standing. Study of basic managerial functions in organizations such as planning, organizing, leading, and controlling, including individual and group behavior, motivation, leadership, strategy, group dynamics, as well as ethics and the global economy.

MADM 480: Administrative Policy

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: ACCT206, FIN301, ISDS265, MADM301, and MKT301. Course must be taken in the last semester. A grade of C or better is required in this course to graduate. Special problems involved in the formulation of consistent business policies and maintenance of an efficient organization. Actual cases used as a basis for discussions and preparation of reports which call for executive decision making.

MKT 301: Principles of Marketing

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: Junior standing. A conceptual overview of the exchange activities and processes involved in providing goods and services for the creation of stakeholder value. Emphasis is given to the efficient and effective use of controllable marketing variables and their interdependence with internal/external factors. The role of marketing in the firm and society is examined along with the current domestic and international market environments.

21 credit hours are required for this concentration.

MKT 310: Consumer Analysis and Behavior

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy.

MKT 312: Integrated Marketing Communications Strategy

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. The nature, scope, and contributions of personal selling, advertising, sales promotions, sponsorship marketing, viral marketing, point-of-sale communications, and brand-related publicity in the IMC strategy. Emphasizes principles and concepts that relate to the integration and organization of the IMC effort.

MKT 440: International Marketing

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301 or consent of the department. An introduction to the three major marketing environments: domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts.

MKT 401: Marketing Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. An intensive analysis of the marketing process with an emphasis on decision-making. Analytical tools and concepts are applied to determine areas such as level, mix, and strategic use of marketing efforts. Specific tasks such as market segmentation, product and pricing policies, channel management, promotional design, and consumer behavior are investigated and integrated in the development of a firm's total marketing program.

MKT 445: Marketing Research

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: MATH260 and MKT301. Corequisite: ISDS265. An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision making.

MKT 490: Seminar in Marketing

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: Junior standing, MKT301, and consent of the department. Selected topics will vary from term to term.

MKT 430: Retail Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is given to the contingency theory of management.

21 credit hours are required for this concentration.

MKT 310: Consumer Analysis and Behavior

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy.

MKT 312: Integrated Marketing Communications Strategy

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. The nature, scope, and contributions of personal selling, advertising, sales promotions, sponsorship marketing, viral marketing, point-of-sale communications, and brand-related publicity in the IMC strategy. Emphasizes principles and concepts that relate to the integration and organization of the IMC effort.

MKT 440: International Marketing

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301 or consent of the department. An introduction to the three major marketing environments: domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts.

MKT 401: Marketing Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. An intensive analysis of the marketing process with an emphasis on decision-making. Analytical tools and concepts are applied to determine areas such as level, mix, and strategic use of marketing efforts. Specific tasks such as market segmentation, product and pricing policies, channel management, promotional design, and consumer behavior are investigated and integrated in the development of a firm's total marketing program.

MKT 445: Marketing Research

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: MATH260 and MKT301. Corequisite: ISDS265. An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision making.

MKT 490: Seminar in Marketing

Duration: 7 weeks   |   Credit Hours: 3

Prerequisites: Junior standing, MKT301, and consent of the department. Selected topics will vary from term to term.

MKT 430: Retail Management

Duration: 7 weeks   |   Credit Hours: 3

Prerequisite: MKT301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is given to the contingency theory of management.

In addition to your program's outlined courses, you must satisfy the following course requirements (57 credit hours):

Business Electives: 9 credit hours†

General Education: 36 credit hours†

Approved Electives: 12 credit hours†

*Includes tuition and fees based on Spring 2019 pricing and subject to change without notice. Undergraduate students will also be required to pay an online flat fee of $50 per term.

**Based on 120 undergraduate credit hours needed for graduation. Total program cost varies based on number of transfer credit hours accepted. Undergraduate students will also be required to pay an online flat fee of $50 per term which is not reflected in the total program tuition above.

†Based on 120 credit hours needed for graduation and will vary based on number of transfer credits accepted.

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