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Why Earn a Bachelor’s Degree in Marketing?

A Bachelor of Science in Marketing can open doors to a variety of career opportunities in the business world. Nearly every business needs marketing creatives and managers to help with growth and brand recognition. However, it takes a particular type of individual to succeed in this field and love it. If you think you have what it takes, read on to learn more about the LSU Shreveport BS in Marketing online program.

Skills You Learn

Marketing brings business and advertising together. A well-developed business sense and strong creative instinct can help you thrive in a marketing career. The LSUS BS in Marketing degree program teaches students skills in both realms.

Our business school is accredited by the Association to Advance Collegiate Schools of Business, which holds universities to the highest standards. Through courses in finance, business law and economics, you’ll gain a broad understanding of the business world and set yourself up for a solid career.

This program also offers classes in advertising, sales promotions, brand-related publicity and more. These courses prepare you to create compelling campaigns that enable a business to grow.

Types of Careers

Marketing firms and departments hire for a variety of positions. With a Bachelor of Science in Marketing, you can fulfill the requirements for many of these roles and work your way up in the marketing field.

According to, people with a BS in Marketing degree can go on to become content managers, account managers, digital strategists, social media managers, direct marketers and copywriters. Which role is right for you will depend on which skills come most naturally to you. Students who gravitate toward the business side of this degree may choose to become account managers. Meanwhile, students who find that writing comes easily may wish to become copywriters. Whichever path you choose, this degree can help you excel.

Career Outlook

A career in the marketing industry can be not only fun and fulfilling but also lucrative. The U.S. Bureau of Labor Statistics estimates that job growth for Marketing Managers will be 9 percent between 2014 and 2024. This rate is faster than the average job growth for all occupations. The average salary for Marketing Managers is $127,650 per year or $61.33 per hour.

Of course, it is rare that someone would graduate and immediately become a manager in this field, although some online students do begin the program with professional experience under their belts. Entry-level careers in marketing are also growing quickly. For example, the demand for market research analysts is expected to increase 23 percent from 2014 to 2024. This increase is much faster than average. The average pay for this entry-level position is $62,560 per year or $30.08 per hour.

A Bachelor of Science in Marketing from LSUS is an excellent choice for anyone who wants to develop both creative and business skills. What you learn in this online program can help you grow in your career. The job outlook for marketing professionals is bright, so now is an opportune time to enter the field of marketing.

Learn more about the LSUS online BS in Marketing program.

Sources: What Can I Do With a Bachelor’s Degree in Marketing?

U.S. Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers

U.S. Bureau of Labor Statistics: Market Research Analysts

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