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Grow Your Marketing Career With a Bachelor's Degree


If you currently work in marketing and are interested in moving up, a bachelor's degree in marketing online at Louisiana State University in Shreveport (LSUS) could be one of the best ways to grow your career.

Bachelor's Degrees Required for Most Marketing Jobs

A bachelor's degree is required for most positions in marketing management, according to the United States Bureau of Labor Statistics (BLS). In fact, many job descriptions for entry level marketing jobs say "college preferred" or "degree required."

As a result, if you do not have a degree you might end up being dropped from the running for a job you want, even if you have been working in the field. If you are considered for the job, the fact that most upper level positions require a bachelor's degree might mean you will not be able to progress beyond a certain point in your career.

A BS Combined With Experience Boosts Your Promotability

If you are a marketing assistant, marketing coordinator or entry level salesperson, your current position has given you some marketing skills and an overview of your specific position.

But a bachelor of science (BS) in marketing provides a potential employer with assurance that, in addition to your experience, you have a strong foundation in the marketing skills required for today's fast-paced business environments. The combination makes you more likely to be promoted to higher positions.

In a BS in marketing program, you will learn quantitative skills like accounting and the importance of economics and finance. You will learn the most important principles that underlie all marketing strategies, whether they are sales techniques, advertising, promotions, sponsorship marketing, point-of-sale communications or brand-related publicity.

You will also learn about retail management, including store layout, merchandising, pricing, personnel management and store operations.

Choose a Concentration for the Job You Want

The BS in Marketing online at LSUS requires 40 courses at three credit hours each, for a total of 120 credit hours. The total 120 credit hours consists of 42 credit hours of core coursework, 21 credit hours in your area of concentration and 57 additional hours in general education and elective credits.

With the 21 credit hours in your concentration, you can choose an area that will prepare you for the job you most want. If, for example, you are interested in shopper behavior, MKT 310, Consumer Analysis and Behavior, covers market segmentation. You'll learn the concepts involved in using consumer behavior insights to develop marketing strategy.

MKT 440, International Marketing, gives you a broad overview of domestic, foreign and international marketing environments, as well as the chance to examine how the marketing skills and knowledge you'll gain in the concentration courses applies to international settings.

MKT 430, Retail Management, provides you with in-depth knowledge on using pricing, buying, store organization and planning to drive peak sales.

An online BS in marketing can help you grow into the job of your choice.

Learn more about the LSUS Bachelor of Science in Marketing Online.


Sources:

U.S. Bureau of Labor Statistics: How to Become an Advertising, Promotions, or Marketing Manager

The Muse: 5 Ways to Finally Get Promoted From Your Entry-Level Job

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